Conceptual illustration of Thai rice, coffee, woven indigo cloth and fruit with a rural landscape
Top Selected Fresh From Thai — คัดสรรคุณภาพจากไทย เพื่อคุณBrand-owned selection mark; not an independent third-party certification.

SUSTAINABLE GI / BUYER-READY

Protect the origin.
Strengthen the future.

SUSTAINABILITY / ORIGIN

Sustainable GI extends origin-linked quality into measurable environmental, social and economic progress that global buyers can understand and use.

FROM HERITAGE TO RESILIENCE

Sustainability must be
practical, measurable and shared.

The programme starts with GI integrity, then agrees priorities and evidence with producer groups, operators and buyers according to the product, place, destination market and procurement policy.

CSCAP 2026 · POLICY DISCUSSION

Grow product value. Protect local heritage. Build a shared future.

Connect local knowledge and geographical indications with producer readiness, buyer demand and lasting livelihoods. Success means value returning to the communities that create it.

Conceptual illustration of Thai producers and a market coordinator developing community products together
AI-generated conceptual illustration; not a record of an actual activity.

4S builds readiness · 4I opens opportunity

4S

A stronger community foundation

Storytelling
Tell an origin story supported by evidence
Structure
Organise producer groups, roles and business operations
Standard
Prepare quality and relevant product standards
Signature
Express a distinctive connection to origin
4I

A pathway to markets

Identity
Protect the identity of the place
Innovation
Improve products and processes
Integration
Connect buyers and supporting networks
Internationalization
Prepare for international markets

EXPLORE · CREATE · LAUNCH · CONNECT · GROW

From discovery to repeat orders and lasting livelihoods

  1. 01

    Explore

    Explore community assets and market demand

  2. 02

    Create

    Develop people, products and quality evidence

  3. 03

    Launch

    Prepare and present products to suitable buyers

  4. 04

    Buyer & Partners

    Connect buyers and trade-support partners

  5. 05

    Grow

    Use delivery and repeat-order feedback to improve

Proposals for local and regional action

Building on slides 10–17 and 19: start with a ready pilot community, agree a baseline, assign responsibilities and review results before expanding.

Proposals for local and regional action
ActionSuggested participantsEvidence to monitor
Connect producer and product informationProducer groups, data stewards, public and research bodiesOrigin, quality, lot and delivery records; clear data ownership and access
Develop market coordinators and procurementCommunities, coordinators, buyers and businessesTranslate buyer briefs into workable specifications; track agreed delivery and repeat orders
Match finance to production cyclesProducers, buyers, financial institutions and development fundersSeparate readiness funding from working capital; assess costs, capacity and demand
Share value and learningCommunities, businesses, public bodies and regional networksProducer net income, value distribution, product loss and participation

Measure trade, livelihoods and resource use

Slide 18 links the model to the SDGs. The following are proposed project measures; agree baselines and targets before claiming results.

SDG 8

Decent work and livelihoods

Usable skills, producer net income and continuity of work

SDG 12

Responsible production and purchasing

Product losses, quality evidence and traceable purchasing

SDG 17

Partnerships that deliver

Active joint agreements, fulfilled deliveries and repeat purchases

Connecting CSCAP · AFMA · UN

CSCAP

Grassroots livelihoods, trust and regional cooperation, following the CSCAP 2026 presentation dated 24 September 2026.

AFMA

Agricultural and food marketing connects producer readiness, buyer requirements and trade-support networks.

UN / SDGs

SDGs 8, 12 and 17 frame the main outcomes. The presentation also refers to SDGs 1, 2, 9 and 10.

Adapted from the supplied 20-slide CSCAP 2026 presentation on sustainable grassroots economies and Thailand’s regional role: 4S–4I (6), five stages (11), platforms (15), outcomes and regional cooperation (16–19).

Proposals for discussion, not an adopted policy, endorsement or formal partnership with CSCAP, AFMA or the UN. A product information register is separate from legal GI registration. Illustrations do not establish GI status.

Thai farmers and operators connect produce data from sustainable farms to a packhouse and export container

FRESH FROM THAI / TRUSTED SUPPLY CHAIN

From Sustainable Farms
to Global Markets

Asia-Pacific is becoming one of the world’s most important production bases. Investors, buyers and capital markets are no longer looking only for products—they are looking for supply chains that are traceable, transparent and sustainable.

Fresh From Thai is building digital infrastructure to connect farmers, enterprises, exporters, buyers and investors through verifiable data, while supporting ESG and Sustainable Procurement requirements.

The future of exports will not be decided by price alone. It will be shaped by trust across the entire supply chain.

Fresh From Thai is building trusted, traceable and sustainable agricultural supply chains that connect Thai producers with global buyers, investors and green finance.
  1. 01Sustainable FarmsThai sources ready to improve
  2. 02Traceable DataConnected lot data and evidence
  3. 03Global MarketsBuyers and sustainable procurement
  4. 04Green FinanceConfidence for green capital

SUSTAINABLE GI FRAMEWORK

A strong origin
must have a sustainable future

This framework builds on FAO’s environmental, social and economic dimensions, reinforced by GI integrity and evidence buyers can use.

GLOBAL BUYER READINESS

Turn sustainability into
requirements that can be checked

No single requirement set applies to every country, buyer or crop. Each programme must start with the destination market and agreed procurement brief.

01

GI & Origin

Registration, right to use, geography, specification and lot segregation

02

Safety & Legal

Law, food safety, plant health, residues, packaging and documents

03

Environment

Soil, water, inputs, climate, energy, biodiversity and waste risks

04

People

Responsible labour, safety, rights, equity, skills and community

05

Supply Resilience

Season, volume, quality, risk, continuity and fair commercial practice

06

Evidence & Claims

Lot data, chain of custody, indicators, proof and accurate claims

CONNECTED CAPABILITIES

practical, measurable and shared.

Sustainable GI extends origin-linked quality into measurable environmental, social and economic progress that global buyers can understand and use.

01 / INTEGRITY

Origin integrity

Maintain registered geography, product specification, authorised use, lot separation and truthful claims.

02 / PLANET

Environmental resilience

Improve soil, water, biodiversity, climate adaptation, input risk, energy, waste and circular use where material.

03 / PEOPLE

People & knowledge

Support safe and fair work, local know-how, inclusion, skills, gender equity and the next generation of producers.

04 / PROSPERITY

Local economic value

Strengthen producer viability, fairer value distribution, rural employment and long-term supply resilience.

05 / PROOF

Evidence buyers can use

Define baselines, indicators, records, chain of custody and verification appropriate to the claim and market.

06 / IMPROVE

Continuous improvement

Review results with producers and buyers, correct gaps and raise ambition over successive seasons.

PEOPLE / PLACE / PROGRESSPEOPLE / PLACE / PROGRESS

GLOBAL QUALITY / LOCAL ROOTS

PEOPLE / PLACE / PROGRESS

A credible sustainability pathway keeps local knowledge and producer livelihoods visible while turning environmental, social and economic priorities into measurable action.

GI Products →

DIRECT ANSWERS

Clear answers to
common questions

How does Fresh From Thai connect Sustainable GI with global markets?+

Fresh From Thai is developing digital infrastructure that connects source, lot, quality, packing and delivery information so farmers, enterprises, exporters, buyers and investors can work with traceable data across the chain.

What do global buyers commonly need?+

Requirements vary, but commonly include legal compliance, food safety, traceability, origin integrity, environmental risk management, responsible labour, supply resilience and evidence that supports any sustainability claim.

How does sustainability strengthen competitiveness?+

Transparent data, traceability and ESG evidence build confidence, reduce procurement risk and help a supply chain connect with global buyers, investors and green finance.

FRESH FROM THAI

Advancing Thai agriculture
to the world’s table

Top Selected Fresh From Thai — คัดสรรคุณภาพจากไทย เพื่อคุณBrand-owned selection mark; not an independent third-party certification.
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