GI & Origin
Registration, right to use, geography, specification and lot segregation
SUSTAINABLE GI / BUYER-READY
Protect the origin.
Strengthen the future.
SUSTAINABILITY / ORIGIN
Sustainable GI extends origin-linked quality into measurable environmental, social and economic progress that global buyers can understand and use.
FROM HERITAGE TO RESILIENCE
Sustainability must be
practical, measurable and shared.
The programme starts with GI integrity, then agrees priorities and evidence with producer groups, operators and buyers according to the product, place, destination market and procurement policy.
FRESH FROM THAI / TRUSTED SUPPLY CHAIN
From Sustainable Farms
to Global Markets
Asia-Pacific is becoming one of the world’s most important production bases. Investors, buyers and capital markets are no longer looking only for products—they are looking for supply chains that are traceable, transparent and sustainable.
Fresh From Thai is building digital infrastructure to connect farmers, enterprises, exporters, buyers and investors through verifiable data, while supporting ESG and Sustainable Procurement requirements.
The future of exports will not be decided by price alone. It will be shaped by trust across the entire supply chain.
Fresh From Thai is building trusted, traceable and sustainable agricultural supply chains that connect Thai producers with global buyers, investors and green finance.
- 01Sustainable FarmsThai sources ready to improve→
- 02Traceable DataConnected lot data and evidence→
- 03Global MarketsBuyers and sustainable procurement→
- 04Green FinanceConfidence for green capital→
SUSTAINABLE GI FRAMEWORK
A strong origin
must have a sustainable future
This framework builds on FAO’s environmental, social and economic dimensions, reinforced by GI integrity and evidence buyers can use.
SUSTAINABLE GIPLACE · PEOPLE · PROOF
- 01GI IntegrityOrigin, specification, right to use and lot
- 02PlanetSoil, water, climate, biodiversity and waste
- 03PeopleWork, know-how, safety and new generations
- 04ProsperityIncome, local enterprise, jobs and resilience
- 05ProofIndicators, records, verification and improvement
GLOBAL BUYER READINESS
Turn sustainability into
requirements that can be checked
No single requirement set applies to every country, buyer or crop. Each programme must start with the destination market and agreed procurement brief.
Safety & Legal
Law, food safety, plant health, residues, packaging and documents
Environment
Soil, water, inputs, climate, energy, biodiversity and waste risks
People
Responsible labour, safety, rights, equity, skills and community
Supply Resilience
Season, volume, quality, risk, continuity and fair commercial practice
Evidence & Claims
Lot data, chain of custody, indicators, proof and accurate claims
CONNECTED CAPABILITIES
practical, measurable and shared.
Sustainable GI extends origin-linked quality into measurable environmental, social and economic progress that global buyers can understand and use.
Origin integrity
Maintain registered geography, product specification, authorised use, lot separation and truthful claims.
Environmental resilience
Improve soil, water, biodiversity, climate adaptation, input risk, energy, waste and circular use where material.
People & knowledge
Support safe and fair work, local know-how, inclusion, skills, gender equity and the next generation of producers.
Local economic value
Strengthen producer viability, fairer value distribution, rural employment and long-term supply resilience.
Evidence buyers can use
Define baselines, indicators, records, chain of custody and verification appropriate to the claim and market.
Continuous improvement
Review results with producers and buyers, correct gaps and raise ambition over successive seasons.
PEOPLE / PLACE / PROGRESSGLOBAL QUALITY / LOCAL ROOTS
PEOPLE / PLACE / PROGRESS
A credible sustainability pathway keeps local knowledge and producer livelihoods visible while turning environmental, social and economic priorities into measurable action.
GI Products →DIRECT ANSWERS
Clear answers to
common questions
How does Fresh From Thai connect Sustainable GI with global markets?＋
Fresh From Thai is developing digital infrastructure that connects source, lot, quality, packing and delivery information so farmers, enterprises, exporters, buyers and investors can work with traceable data across the chain.
What do global buyers commonly need?＋
Requirements vary, but commonly include legal compliance, food safety, traceability, origin integrity, environmental risk management, responsible labour, supply resilience and evidence that supports any sustainability claim.
How does sustainability strengthen competitiveness?＋
Transparent data, traceability and ESG evidence build confidence, reduce procurement risk and help a supply chain connect with global buyers, investors and green finance.