DITP GLOBAL CAMPAIGN / THAI FRUIT SOFT POWER
Thailand: The Land of
Tropical Fruits
Sharing the quality and appeal of Thai fruit with global markets through a campaign by the Department of International Trade Promotion (DITP), Ministry of Commerce.
Thai Fruits: Grown with Care, Authentic Thai TasteDITP / MINISTRY OF COMMERCE · THAILAND
THAI FRUIT / GLOBAL DESIRE
When Thai fruit becomes a story the world wants to experience
The campaign presents Thai tropical fruit through a contemporary visual language—connecting origin quality, distinctive flavour and creator-led communication with a new generation of consumers while strengthening recognition and value in international markets.
Read the official DITP story ↗SELECTED DITP CAMPAIGN FILMS
Thai fruit stories in motion
From Thai orchards to moments of discovery, three films bring the colour, flavour and character of tropical fruit to life through a contemporary view of Thailand.
DITP · DEPARTMENT OF INTERNATIONAL TRADE PROMOTION ↗Thailand: The Land of Tropical Fruits
Video source: Department of International Trade Promotion (DITP), Ministry of Commerce, ThailandThai Mango · A Taste
Video source: Department of International Trade Promotion (DITP), Ministry of Commerce, ThailandThai Mango · A Contemporary Story
Video source: Department of International Trade Promotion (DITP), Ministry of Commerce, ThailandTHREE FRUITS / ONE THAI STORY
Three flavours that tell the story of Thailand
Journey through the colour, texture and joyful moments of mangosteen, durian and mango—distinctive Thai fruits united by care at their origin.
Chapter01
Mangosteen
Thailand’s queen of fruit, told anew
From deep-purple rind to soft white flesh, this chapter frames Thai mangosteen through intimate moments made to be picked up, tasted and remembered.
Chapter02
Durian
A character the world remembers
Thai durian is revealed through its unmistakable form, texture and the shared moments that make it unlike any other fruit.
Chapter03
Mango
Golden sweetness, made contemporary
Familiar golden colour and form meet a modern setting, connecting Thai mango with brightness and moments made for sharing.
WITH THANKS TO
DITP
With thanks to DITP for advancing the image of Thai fruit in global markets.
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